If you read in between the lines, this decision is all about tapping into the highly influential pockets of conscious consumers (vote with your dollar people!), but there's no denying that it could have a big impact on consumer perspective and waste.
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I have mixed feelings about eco-fashion, or eco-chic, or whatever slightly lame terms they are using for sustainable couture. While the clothing and accessories enjoying classification in these categories is super-high quality, often custom-made and created from the best organic and sustainable fabrics, the prices are on par with essential appendages and tanks...
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