Bloom Box Hits The Market And Major Companies Are Lining Up To Buy

February 25, 2010
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Boom box? Bloom Blocks? Although it’s still wet behind the ears, the interwebs are all aflutter with details about this latest example of brilliant alliteration, and clean energy technology.

Exploiting the willingness of mainstream consumers to go green as long as it saves them some money, the Bloom Energy Fuel Cell allow a typical customer to achieve a 3-5 year financial payback making it an easy and economically sound choice.

These claims have some of the biggest companies in the U.S. lining up to get their hands on their very own “Bloom Box.”

According to a recent press release:

Bloom Energy Corporation, a Silicon Valley-based company committed to changing the way people generate and consume energy, announced today several industry-leading customers for its Bloom Energy Server™, a patented solid oxide fuel cell (SOFC) technology that provides a cleaner, more reliable, and more affordable alternative to both today’s electric grid as well as traditional renewable energy sources. The company’s first customers include Bank of America, The Coca-Cola Company, Cox Enterprises, eBay, FedEx Corp., Google, Staples, and Walmart.

During the Bloom Box’s official launch on Feb. 24th, it was revealed that Google, one of the pilot customers, has a 400-kilowatt installation at its main campus. Over 18 months, the project delivered 3.8 million kilowatt hours of electricity. Ebay’s CEO also told 60 Minutes that his company has saved about $100,00 in the nine months since it installed five Bloom Boxes to power about 15% of its San Jose, CA campus (Care2).

In all the hoopla, it’s hard to think about practical issues like cost, but with corporate boxes running between $700,00 to $800,000 a piece, one has to question whether this technology can be adopted on a large scale (think small businesses and municipal power).

Eventually, K.R. Srindhar, the Bloom Box’s inventor would like to get the costs down to about $3,000 for a private home, which would be a big improvement on the current $800,000 box.

Skepticism abounds though, as Michael Kanellos, editor in chief of the website GreenTech Media, told 60 Minutes: “People have tried fuel cells since the 1830s. And they’re great ideas, right? But they’re not easy. They’re like the divas of industrial equipment.”

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2 Responses to “ Bloom Box Hits The Market And Major Companies Are Lining Up To Buy ”

  1. Tara on February 26, 2010 at 4:03 pm

    Sounds like they are getting some good results! But I too would love to see the costs get down so that it could be an actual option for small businesses and homeowners.

  2. Antonio on February 26, 2010 at 5:42 pm

    I got quite excited about this technology. Sure, there are economic obstacles (as always) to be overcome, but it does sound promising.

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